Business 101 Roundtable

Creating Your Ideal Customer

Knowing your ideal customer is about more than identifying an industry, location or company size. It means understanding their challenges, buying objectives and behaviours, as well as recognising the right time and reason to approach them.

By developing a clearer ideal customer profile, you can focus your time and energy on the businesses most likely to benefit from what you offer, building stronger connections and making the most of each opportunity.

This practical and engaging roundtable will help you define your ideal customer, recognise the signals that suggest they may be ready to buy, and create marketing messages that speak directly to their priorities.

Our experts leading the conversation will be Kath Harlow from Just Add Sauce Marketing, and Anna Boon from Tribe Consult.

Attendees will leave with practical ideas for turning customer buying cues into marketing messages that resonate.

Agenda
09:30 – 10:00 – Arrival, coffee, and networking
10:00 – 10:05 – Welcome from Phil Grant, TVCC
10:05 – 10:45 – Creating Your Ideal Customer with Kath Harlow and Anna Boon
10:45 – 11:00 – Short break
11:00 – 12:00 – Interactive session, with Q&A and roundtable discussion
12:00 – Event close

Bookings

Business 101 Roundtables are exclusive events for Discover Members, providing a platform for engaging, insightful discussions on topics that matter to forward‑thinking organisations.

To book your place, please contact: philipgrant@tvchamber.co.uk