News

15th January 2021

Generate UK, a full-service digital marketing agency, are delighted to have been recognised for their commitment to their clients via the Customer Service Excellence+ accreditation, continuing to be the only UK agency to achieve this level of Customer Service Excellence.

Customer Service Excellence (previously the ‘Charter Mark’) is part of the Government’s movement to promote businesses that are efficient, effective, excellent, equitable and empowering – putting the customer at the heart of what they do. The accreditation is awarded to organisations who are consistently achieving the national standard for excellence in customer service.

In order to be recognised as achieving Customer Service Excellence you must be successfully assessed against the following criteria:

  • Customer insight
  • Organisation culture
  • Information & access
  • Delivery
  • Timeliness & service quality

During a virtual evaluation process, Generate UK’s CSE assessor interviewed our customers and members of their team in order to examine against these customer service criteria.

The CSE assessor was generous in their praise of Generate UK on how professional, creative, focused, and highlighted how genuine the organisation is particularly when it comes to delivering for its clients; as well as how the agency has empowered its team to have adopted an open, honest and highly collaborative way of working, both from a personal and professional perspective.

This is the third time Generate UK have been audited for the Customer Service Excellence accreditation, demonstrating the agency’s commitment to delivering the highest levels of customer service to our customers.

Following the first award of the standard in 2017, Customer Service Excellence made the following comment, “‘it was apparent from talking to customers that they valued the approach taken by Generate UK Ltd and the provision of service. Customers stated that they trusted there was always open communication, honesty and transparency in all dealings.’

Generate UK’s Managing Director, Joe Baily: “Becoming CSE accredited is hugely important to us as an organisation because our clients have always been at the heart of what we do. I am incredibly proud of the Generate UK Team and all that we have achieved this year particularly given the external difficulties that everyone has been dealing with.

“To be recognised as open, honest and highly collaborative feels extra special because it’s something we pride ourselves on. We were the first Digital Marketing Agency in the UK to become Customer Service Excellence accredited and now we are the first to obtain the Customer Service Excellence+ accreditation,

“A lot of hard work goes in to achieving an accreditation like this but it demonstrates to current and future clients just how important high level Customer Service is to us and why Generate UK is best placed to handle their marketing needs.”


About Generate UK

Generate UK are an award-winning, full-service digital marketing agency based in Thatcham, Berkshire.

Founded in 2008, Generate UK support businesses across the UK in generating a return from their marketing investment.

As the UK’s only digital marketing agency in the UK to hold the Customer Service Excellence Accreditation+, Generate UK are committed to achieving clear, measurable returns from our customer’s marketing, delivering engaging designs and smart development solutions, combined with the highest level of customer service.