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Virgin Incentives and EAO announce partnership to support Executive and Personal Assistants

Leading employee engagement and corporate reward specialists, Virgin Incentives has today announced its partnership with Executive Assistants Organization (EAO) to support Executive and Personal Assistants as companies look to enhance employee wellbeing in a post-Covid workplace.

Since the start of the pandemic, employee engagement has become increasingly challenging for HR industry professionals as employers and employees have been separated by lockdown restrictions. As society in the UK reopens, re-engaging workers with their employer through reward and recognition initiatives will be crucial to employee wellbeing, which is of huge importance to ensuring a happy and successful workforce.

To support this, the partnership with EAO will offer its network of 29,000 US based and 8,500 UK based Executive Assistants (EAs) access to Virgin Incentives’ reward and recognition offering.

Virgin Incentives is the B2B arm of Virgin Experience Days, the UK’s largest provider of memorable and unique gift experiences. Virgin Incentives provides a range of over 3,000 unforgettable experiences, and gift cards and vouchers redeemable at more than 5,000 locations nationwide. Through the Virgin Gift Cards and bespoke events, Virgin Incentives helps to keep employees, clients and customers feeling rewarded, motivated, and engaged.

Virgin Incentives will attend and exhibit at EAO events and raise awareness of its rewards portfolio amongst their community. EAO hosts a range of events including educational retreats and conferences to inform and support EAs including its recent ‘Behind Every Leader’ conference – the first in-person conference since the onset of COVID-19.

Head of New Business Development at Virgin Incentives, Mike Classen, comments:We’re delighted to announce a new partnership with the Executive Assistants Organization, a global network of EA’s whom we are very much looking forward to connecting with. With Virgin Incentives’ recent expansion to the United States, we are excited about the prospect of being able to help enhance reward and recognition schemes for companies across both the UK and the US through the EAO.”

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Sarah Irving

Head of Marketing & Communications

Direct dial: 01753 870500

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