Turning automation into a strategic advantage

Automation is quickly becoming a strategic priority, yet many organisations struggle to translate its potential into real business value. Manual processes continue to create delay, risk, and operational pressure, limiting the time teams can spend on higher-impact work.

Led by Air IT Group’s Chief Automation & AI Officer, Peter Pendlebury, this masterclass is for business and IT leaders looking to understand where automation delivers the greatest return, how to get started, and what successful implementation looks like in real environments. Through expert insight and real-world examples, you will gain the clarity and confidence needed to turn automation into a genuine strategic advantage.

Automation is only valuable when it delivers real outcomes. In this session, we’ll focus on what genuinely works.

You’ll discover:

• Where automation is creating a measurable impact today
• How to free your team from repetitive, low-value work
• Why many automation initiatives stall, and how to avoid it
• The simplest place to start for immediate gains
• How AI is reshaping what automation can deliver
• Practical workflows you can take away and apply