Challenger brands reframe a category, setting themselves in opposition to the “big players” in a category. This allows them to punch well above their weight. In this Lunch + Learn, Jude Bliss, formerly of eatbigfish and Entocycle, shares practical tips on how to challenge established market leaders without out-spending them.

Jude will share how well-known challenger brands changed the conversation and achieved customer buy-in. Next, you’ll find out how to make a splash in marketing with less budget, sharing actionable prompts for all participants. There will be time after the session for any questions and networking.