Swindon-based creative agency GEL Studios has redefined the brand and digital presence of Tithegrove Groundworks, launching a bold new identity and website for the region’s long-standing groundworks, infrastructure, and earthworks specialists.
The brief was clear: modernise a respected 40-year-old brand without losing its legacy, while equipping it for the future of the construction industry. Through brand and messaging workshops, GEL Studios uncovered Tithegrove’s core values and long-term ambitions. This informed a strategy-first approach that delivered:
- Brand identity design: a new logo, visual system, and toolkit for consistent rollout.
- Messaging framework: blending technical authority with an approachable voice.
- Marketing collateral: signage, document templates, and digital assets.
- Responsive website: content-driven, SEO-optimised, and designed for growth.
The outcome? A brand that reflects Tithegrove’s technical excellence while creating space for its future ambitions across the Southwest.
Carly Smith, Creative Director at GEL Studios, said:
“This project embodies what we do best: aligning creativity with business strategy. Tithegrove needed more than a logo and website – they needed a brand system that fuels growth. By embedding ourselves in their business, we created a platform for their next chapter.”
Statement from Directors of Tithegrove Groundworks, added:
“The GEL team became an extension of ours. They listened, challenged, and delivered ideas that connected with our vision. The new brand is something we’re all proud of – it positions us for the future.”
The new branding is already visible across Tithegrove’s live sites in the Southwest.
