Digital Optimus has launched a new service, Optimus Content DNA designed to help businesses remain visible as search becomes increasingly driven by AI
More people are now using AI-powered tools such as Google’s AI search and ChatGPT to ask questions and compare suppliers. Instead of browsing lists of websites, users are often presented with direct answers generated by these systems, which reference businesses they consider credible and authoritative. Look at some recent stats:-
– 37% of consumers now start their searches with AI tools instead of traditional search engines.
– 50% of consumers already use AI-powered search for some queries – McKinsey & Co
– 62% of UK users report using AI instead of search engines for certain tasks – Yahoo survey – 42% of consumers use AI for product recommendations and purchase decisions.
– 25% fall in traditional search engine volume is expected in 2026 as AI agents handle more queries directly – Gartner.
These shifts mean businesses need to think beyond traditional ranking alone and focus on how their content is understood and referenced by AI-driven search systems. If your content is not being cited by AI search your business is becoming invisible.
Optimus Content DNA has been developed to address this change. It is a fully managed content system built around Generative Engine Optimisation, often referred to as GEO, while still supporting traditional SEO.
The service provides businesses with consistent, authoritative content without the need to write or manage it themselves. Each week, Optimus Content DNA delivers:
– One in-depth blog post
– Five social media posts across Facebook, LinkedIn and X
– Two Google Business Profile updates
This equates to 18 pieces of content per week, 72 per month, and 936 pieces of original content per year. The focus is on consistent, authoritative output rather than sporadic high-volume publishing.
All content is written to reflect the business’s services and expertise, supported by visually on-brand imagery, and structured to help AI systems clearly understand and reference the business as a credible source.
Digital Optimus says the aim of Optimus Content DNA is to help businesses adapt to how search is changing, without adding to the workload of already busy teams.
Further details about Optimus Content DNA are available on the Digital Optimus website:
https://www.digital-optimus.com/Content
