As part of its dynamic events programme, Thames Valley Chamber of Commerce (TVCC) recently held an insightful panel discussion at the New College Swindon Switch Unit, focused on what the business landscape might look like in 2025.
Chaired by Tim Major, the session brought together a group of experts to explore key challenges and opportunities facing businesses in the coming years.
The panel featured Pete Davison from Business Biscuit, Nicki Kinton of Confident Cashflow, Vicky Schollar from Gardner Leader, Joe McGowan of Metro Bank, Tracy Marland of Social Butterfly Digital, and Lucy Paine from Tech Spark. Together, they shared valuable insights into workforce development, business growth, financial strategies, and communication in a rapidly changing environment.
Reflections on a Morning of Insight, Connection, and Growth
The event underscored the importance of fostering meaningful conversations about the future of business. With a room full of business leaders, entrepreneurs, and professionals, the panel tackled pressing topics such as workforce development, cash flow management, and the changing nature of business communication.
A central theme that emerged was the critical role of investing in people. Panelists highlighted that businesses that prioritise upskilling, apprenticeships, and fostering a positive workplace culture, are the ones that thrive. With employment law changes on the horizon, there was a strong emphasis on the importance of businesses being proactive, ensuring clear expectations are set from day one and supporting employees to succeed.
Cash flow also featured prominently in discussions, with businesses expressing concerns about the growing challenges of late payments and shifting financial pressures. Panelists advised that businesses need to take control of their financial processes—clear terms, strong client onboarding, and proactive payment management are all part of a solid growth strategy.
In addition, the panel delved into the changing dynamics of how businesses communicate their value—not just to customers, but also to employees and potential hires. With social media reach declining and trust in online platforms shifting, authenticity, meaningful connections, and real-world engagement are becoming increasingly important.
Optimism for the Future
Despite challenges such as rising costs, evolving regulations, and economic uncertainty, the overarching sentiment at the event was one of optimism. Many businesses are actively seeking opportunities to grow and adapt, with a strong appetite for investing in people and building resilient organisations.
The event also took place in a space dedicated to skills development, reinforcing the idea that with the right focus and mindset, businesses can navigate challenges and emerge stronger.
Host Tim Major, Senior Account Manager, TVCC said “The conversations at this event weren’t just theoretical—they will help shape real decisions and spark new ideas to guide businesses forward in the months ahead. As the business community looks to 2025, the Chamber is committed to supporting ongoing dialogue, collaboration, and innovation.”
He continues “The key question for the months ahead remains: how can businesses keep the momentum going and continue to thrive? The conversation is far from over, and the Chamber encourages everyone to stay engaged.”
