02nd July 2021

Oxfordshire based agency BrandAsylum have been working with an international client over the past few months, creating a new brand, positioning and design for their (already) award-winning new business Mt Fyffe Distillery.

Creative Director and Founder Andrew Hancock said “The challenge was not the time zone difference for the Zoom meetings, but capturing the essence of the client’s personality, which makes this artisan gin business so unique and turning it into an engaging brand and capturing market share”.

Woolshed and Shearwater use unique botanicals local to the distillery to create a refreshingly different take on the classic G&T.

Launched last week in New Zealand, the drink will hopefully be coming to UK shores shortly.

If you fancy a tipple or would like to know more about how we turn businesses into brands, contact at or visit the website to see who else we have helped increase market share.