Two Berkshire companies have joined forces to support the vulnerable and elderly through the Coronavirus crisis. Dynamic Print Media who are based in Slough have created free wellness activity books featuring creative and stimulating activities designed for older members of the community. In an effort to distribute the books to as many individuals as possible, the company have teamed up with Wokingham courier and delivery group and fellow Chamber members Flight Logistics to get them to councils and community hubs in the area while complying with social distancing guidelines.
Commenting on the inspiration behind Dynamic Print’s project, Director Shelley Stevens said: “We came up with the concept of “Lockdown Mind Therapy” for the older generation due to our own personal circumstances. My husband’s mother is elderly, so had to isolate early on and for someone who is generally very active and sociable, it was such a challenge. My sister also runs a charity, Dementia Support on the South Coast for people who are affected by the condition. The charity had to stop all of its face to face services and was looking for activities and materials for their customers and to support local people in lockdown who were particularly vulnerable to social isolation and loneliness. This small token offered some light relief to carers as well as those affected by Dementia in these dark times.”
Ms Stevens added: “There is a lot of material out there for children who largely socialise in a very different way to our older generation. With most of our work drying up due to the hit of Covid-19, we wanted to find a way to help and to reach out and use our knowledge and equipment for something positive. Producing the Lockdown Mind Therapy book gave us purpose and the ability to give back to those who will be one of the hardest hit groups during this long period. Even if it only fills a few hours of a day, we feel we are helping to make a difference. The brochures were designed by ourselves working alongside a very creative client who kindly gave us the opportunity to showcase her beautiful illustrations, and we are very grateful to Georgina of GA Illustrations for supporting us in the venture. “Our intention is to produce three editions of the magazine and keep people’s minds busy during these unprecedented times.”
Having safely delivered the books to groups in Oxfordshire, Dynamic Print are now looking for nursing homes, care groups and charities in Wokingham, Bracknell and Reading who can distribute them to vulnerable individuals.