What does Honda Motor Europe Ltd really think about the road to 2035?
Honda: The Future Is Bigger Than EVs with Patrick Keating
For many automotive companies, it’s becoming an increasingly uncomfortable journey. Listen to Patrick Keating of Honda Europe about the pressure facing the automotive industry, the future of the UK’s ZEV mandate, and why rigid targets risk losing sight of the people expected to follow them. From charging inequality and pay-per-mile taxation to hybrids, customer choice and the dangers of prescribing a single technology, this conversation goes well beyond the usual EV debate.
What’s Patrick saying:
- He’s offering his perspective on the UK’s ZEV mandate
- Why EV targets are moving faster than real-world consumer demand
- Honda’s multi-pathway approach to sustainable mobility
- The case for full hybrids and plug-in hybrids
- Charging inequality and the higher costs facing some drivers
- The potential impact of pay-per-mile taxation on EV adoption
- Where hydrogen fuel cells and e-fuels could fit into the future transport mix
- Why policymakers need to consider the wider consequences of technology mandates
Find out more and watch the full interview here.
