Products Open the Door
Empathy Secures the Sale

In today’s connected world, where buyers often know more about your products than you do and where consultative selling itself has become little more than an entry ticket, we show your sales people how to foster deeper and more productive customer relationships using our SOCIAL STYLE™ model to sell to customers in the way they want to be sold to!

This one-day workshop focuses on best practice in consultative selling in 2026 before introducing SOCIAL STYLE, helping delegates to understand and use it to dramatically enhance customer relationships and business results.

The essence of SOCIAL STYLE is that salespeople complete a pre-workshop assessment which helps them understand their own behavioural preferences and to use this knowledge to identify the preferred behaviours of their key customers. Having do this, we show delegates how to use this newly acquired knowledge to adapt their sales approach in line with customer preferences. The result? Improved relationships and more sales!

As a special offer to TVCC members, places are available for a workshop on 28 April at the much-reduced rate of £349 per person which includes the workshop, lunch and refreshments. Beyond Consultative Selling is aimed at sales professionals involved in B2B sales roles. Numbers are capped at 12 in total so please reserve your place(s) as soon as possible!

Event details:

Date: Thursday 30 April 2026
Venue: Orida Hotel, M4, Junction 13, Oxford Rd, Newbury RG20 8XY
Time: 09.00-17.00

The Facilitator
The workshop will be facilitated by Nick Pearson, who has spent 40 years in international Sales and business leadership roles with global multinationals and SMEs. Nick first discovered SOCIAL STYLE as a delegate and realised what a game changer it is. He has used the model throughout his career and now shares it with our clients as an accredited partner of TRACOM, creators of SOCIAL STYLE.