The University of Bath School of Management’s current Help to Grow: Management cohort has just completed Module 2, diving into the transformative power of digital innovation with Entrepreneur and Director of MSc in Entrepreneurship, Bruno Oliveira. This session sparked vital conversations around where small businesses are on their digital journey, what’s driving success, and how emerging tools, especially AI, can unlock new growth.
But the real question is: What’s working, and why?
Why AI Matters – Now More Than Ever
Insights from widespread research point to a clear trend: AI is no longer a future concept – it’s a present-day growth enabler. Small businesses embracing AI are seeing tangible benefits:
- Efficiency Gains: Automating repetitive tasks like invoicing and scheduling frees up time for strategic thinking and innovation.
- Enhanced Customer Service: AI-powered chatbots offer round-the-clock support, improving customer experience without increasing overhead.
- Smarter Marketing: Generative AI helps create high-quality content quickly and affordably.
- Data-Driven Decisions: AI analytics empower businesses to forecast demand, optimise pricing, and make smarter choices.
These aren’t just tech upgrades—they’re strategic shifts. So, what’s helping these businesses succeed? And how can others follow suit?
“It’s the knowledge and the confidence that is holding us back.” – Rosie, Cohort 7
Overcoming the Barriers
Of course, transformation isn’t without its challenges. Common hurdles include:
- Skills Gaps: Many teams lack the in-house expertise to implement AI effectively.
- Cost Concerns: Initial investment and integration can feel daunting.
- Data Privacy: Ensuring accuracy and security is essential.
- Cultural Resistance: Fear of job displacement and unclear ROI can slow progress.
Yet, these challenges are not insurmountable. They invite reflection: What’s stopping us, and what could happen if we lean in?
The Opportunity Ahead
AI offers small businesses a powerful lever for innovation, resilience, and scale. But success depends on more than just tools, it requires strategic adoption, employee engagement, and responsible implementation.
At Entreconf June 2025, Bruno inspired attendees with real-world examples of how small teams are using AI to achieve outsized results in venture creation and growth. His message was clear: AI isn’t just for big tech – it’s for every business ready to think big: “If one person can generate a £25k / week business, what are the opportunities for you and your business?”
🎥 Watch Bruno’s full talk here.
If you’re curious about AI and want to explore AI in a hands-on setting, join us for our upcoming AI workshop with Bruno in October.
