Cogent Distribution, a fast-growing value-added distributor of wireless and connectivity products, is delighted to announce the appointment of Anita Mistry as its Sales Director.
Anita brings a wealth of career experience in highly successful sales leadership, strategy, and business growth in the IT sector, in companies ranging from multinationals to SMEs, making her an ideal addition to the Cogent Distribution senior management team. Her proven track record in delivering exceptional channel management and fostering deeper vendor relationships aligns perfectly with Cogent Distribution’s mission to provide outstanding value-add to resellers, system integrators, manufacturers, and partners.
“We are thrilled to welcome Anita at this point in Cogent Distribution’s expansion journey,” said Jim Kernahan, Managing Director. “Her drive and vision will be instrumental in strengthening our market position and rapidly growing our business in best-in-class, niche and emerging connectivity solutions.”
Sales Director Anita Mistry, said: “I’m excited by this new chapter in my professional journey and look forward to working with the Cogent Distribution team, bringing my understanding of the IT industry to enable new strategic partnerships and bring new technologies to market.”
