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Next gen: who they are, why they matter and where to invest

Next Gen consumers (defined as Gen Z and Alpha) is an emerging theme for both corporates and investors alike – which has generated a lot of coverage about what makes these cohorts unique.

Our take below on they are, why they matter and where to invest – based on our own search. Next Gen embraces different attitudes that age alone would suggest, such as: progressive mindset, educated consumers, digitally natives, individual in identity, social warriors etc.

Read more HERE

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