Skip to content
Previous news article
Next news article

Move to Proximity’s Swindon edge data centre a reality for The GRID Factory

Proximity Data Centres Limited, the UK’s fastest growing regional edge colocation data centre provider, today announced The GRID Factory has selected its facility in Swindon to support their platform for delivering Virtual and Augmented Reality experiences.

The GRID Factory designs high performance, bespoke solutions using the latest NVIDIA GPU and XR streaming technologies to deliver data centre grade, immersive environments. The company was attracted to Proximity’s 89,000 sq ft Edge 7 Swindon data centre where a total of 7MW power is currently available with potential to increase to 14MW as well as easy access to digital fibre routes connecting London to Ireland and the USA. It is also highly accessible to the major R&D hub at Harwell which is home to numerous research organisations in biotech, genome, and space-tech.

“GRID Factory is proud to have worked alongside top companies from around the world,” said Ben Jones, Founder and CTO, The GRID Factory. “Our expert engineers have delivered a variety of Virtual and Augmented Reality experiences for partners and clients including NVIDIA, Autodesk, Cavrnus, BT, EE, Vodafone, Coventry University, Ericsson, Hyperbat and DivisionX.”

He added: “As an Immersive Technology Integrator who specialise in NVIDIA technologies such as CloudXR, vGPU, Omniverse and EGX Server, we make major demands on data centre power, connectivity, and engineering support. Proximity has ticked all the boxes in this respect when it comes to power availability, scalability, low latency, and onsite support.”

John Hall, Managing Director – Colocation, Proximity Data Centres said: “We are delighted that Proximity is able to support The GRID Factory’s growing needs where the latest high-performance servers and low latency connectivity are a prerequisite for delivering data-centre grade, highly immersive XR environments.”

Proximity Edge 7 in Swindon is part of Proximity’s expanding UK network of interconnected regional edge data centres which also includes sites in Birmingham, Bridgend, Nottingham, Rugby, Liverpool, Chester Gates and Wakefield. The company expects to have 20 sites available within the next 12 months, all in close proximity to major conurbation areas.   

About The GRID Factory

The GRID Factory is a UK-based immersive technology integrator specialising in NVIDIA technologies such as CloudXR, vGPU, Omniverse and EGX Server. The company is centred around the vision of combining specialised high performance, low latency, real time technology, with custom software solutions to deliver influential and impactful spatial experiences for the enterprise. For more information, visit

About Proximity Data Centres

Proximity Data Centres operates a rapidly growing trusted network of regional carrier-neutral edge data centres across the UK. These allow clients to locate their data in key regional markets, close to the data end user. Proximity’s network of scalable edge facilities meets individual customer requirements, from specific regional data centre services through to multi-site rollouts. By choosing Proximity’s network of edge data centres enterprise, public cloud and content service provider organisations maximise competitive edge through reduced latency, enabling improved response times and reduced transit costs. 

Built to Tier 3 industry standards and ISO 9001 Quality, 14001 Environmental and 27001 Security compliant, all data centre grid electricity is sourced from 100% renewable providers. Full on-site support, transition and onboarding is provided to customers. For maximum convenience, a straightforward customer contracting model is provided with a single set of SLAs covering one or multiple sites, as required. Scope of services is tailored to suit regional demand.   


Send us your news

Members can feature their news alongside regional and national news from the Chamber and the British Chambers of Commerce. Submit your news through the Members Zone, or email

We also provide comment for local and regional newspapers, radio or TV stations and websites.

If you would like a comment from the Chamber or a business in our region please contact our Press Office on 01753 870513

Sarah Irving

Head of Marketing & Communications

Direct dial: 01753 870500

Back To Top