ChatGPT has become one of the most talked-about tools in marketing, business and beyond. It can write copy in seconds, summarise long reports, generate new ideas and even act as a research assistant. For many, it has quickly moved from being a novelty to becoming part of daily workflows. Yet there is still a lot of confusion about what ChatGPT really is, how it works and how to use it well.

This webinar is designed to demystify ChatGPT for marketers, leaders and decision-makers. We will explain the different versions of ChatGPT, what each one can do, and how the tool actually generates answers. We will also explore its limits and the risks of relying on it too heavily.By the end of the session, you will have a clearer understanding of how to get the most value from ChatGPT while keeping your brand, your strategy and your decisions safe.

Key takeaways:

• Understand how ChatGPT generates answers
• Learn the difference between the free and paid versions, and the range of GPTs available. Explore “reasoning” and “thinking” modes and how they change outputs.
• Identify the tasks ChatGPT does well, and the ones it struggles with.
• Get practical tips for writing prompts that deliver stronger results.
• Recognise the risks and limits of ChatGPT in professional use See different GPTs in action side by side, responding to the same prompt, and learn how to decide which model is right for your needs.

Who should attend: Marketers seeking smarter tools for campaigns. Business leaders wanting to understand AI’s real strengths and limits. Decision-makers evaluating where ChatGPT fits into workflows.

Why join? You will leave with a clear, confident understanding of ChatGPT and a practical toolkit to get the most out of it in your work.