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From carbon neutral to net zero: an overview of climate claims

A question that’s heating up more and more in voluntary carbon markets (VCMs) is the issue of ‘claims’ – what credit buyers say as a result of their purchase and retirement of carbon credits. From clothes to fuel, Ikea to Google, products and businesses are claiming to be carbon neutral, net zero, climate positive, carbon negative, and more.

In this second blog in our series all about claims, we look into some of the most popular claims being made today: what they mean, who’s saying what and what to expect in the future.

Read more HERE

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