AI-generated content is everywhere. The challenge is that audiences can often sense when something is not quite right. An awkward phrase, an odd-looking hand in a photo, or a slightly robotic voiceover can erode trust fast.

This interactive webinar is for marketers and decision-makers who want to get the most from generative AI without losing authenticity.

You will take part in our AI or Not? challenge, spotting whether content was created by a human or a model, then learn how to refine your own use of AI so your brand’s outputs feel polished, trustworthy and audience-friendly.