For years, “search” meant Google. But that’s no longer the whole picture. Generational shifts are transforming how people discover information, products, and brands.

Gen Z often skips Google entirely, turning to AI assistants, TikTok, and conversational tools to find what they need.

Millennials are blending traditional search with AI-enhanced tools to speed up research and decision-making.

Gen X and Boomers still lean on classic search engines, but are slowly testing AI as it becomes more mainstream.

For businesses, this means showing up in one place is no longer enough. To reach tomorrow’s customers, you need to understand both traditional SEO and the emerging practice of Generative Engine Optimisation (GEO) – optimising for AI-driven platforms that shape results in entirely new ways.

This webinar will help you understand how discovery is evolving across generations and give you a roadmap to future-proof your visibility.