What are the right international markets for your business?

Speaker

Claire Snowdon – Snowdon Consulting Ltd

While some believe in the benefits of localisation, others feel that market diversification is the best route to success in 2022.

Experts are warning that limiting your market to one country or region may reduce your sales, especially if your base market is a small portion of the global market.

To ensure a successful export strategy it is imperative that you export to the ‘right’ locations and international market research is crucial in driving your overseas market selection and decision making.

Ultimately, selling to a new market without the right information can cost time and money.

This webinar will cover:

• The benefits/ importance of good market research
• How to determine your best places to export to
• Market selection criteria
• Details of resources available to help compare countries
• What strategic decisions to consider, such as pricing, routes to market, target audiences, regulations, promotion, etc

Webinar attendees will also be able to sign up for a free 30 minute International Strategy Review call to discuss their international business plan and any questions they may have.