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Thames Valley Chamber flying the flag for Oxfordshire with innovative marketing campaign
23rd March 2017

 

The Ashmolean Museum, MD2MD, Sound Motive, Oxford Brookes University, SeeSaw, a charity meeting the needs of young children and West Oxfordshire District Council, were just some of the Oxfordshire based businesses attending the highly anticipated ‘Made in Oxfordshire’ campaign launch, held at the De Vere Oxford Thames Hotel. 

The Thames Valley Chamber of Commerce event, which was strongly supported by the local community including representatives from the Oxfordshire Chamber Council promised to showcase the success of local, regional and international businesses based or founded in the County.

Speaking at the launch Ginette Gower, Head of Marketing & Communications, Thames Valley Chamber of Commerce and Made in Oxfordshire spokesperson outlined the plan for the campaign highlighting how Oxfordshire based businesses could get involved: “Response to the campaign has been fantastic and we are already being contacted by companies keen to participate. A dedicated page on our website will bring together case studies, hot topics on Oxfordshire news, business tips and thought leadership views as well as details on upcoming events. The campaign will be supported with a comprehensive social media programme.”

Paul Britton, Chief Executive, Thames Valley Chamber of Commerce said: “The campaign launch should act as a reminder to those making public service decisions that Oxfordshire is the engine of the UK. Creating new commercial opportunities, further investment and growth are high on the agenda for the County and we are working closely with members to achieve this over the coming months.”

Peter Smith, President, Oxfordshire Chamber of Commerce gave a message of support for the campaign: “The companies present today want to join with us in celebrating the success of enterprise in the county and fly the flag for the why Oxfordshire is the place to do business.”

Made in Oxfordshire themed balloons and cupcakes were especially prepared for the launch and proved very popular with visitors.

The action-packed event was also the setting for an exclusive preview of a video case study with spokespeople from STL Communications, Polar Technology, Raw Talent Academy and the charity Special Effect, discussing their individual journeys as Oxfordshire based businesses and showcasing their activity.

Many attendees took to Twitter to highlight their enthusiasm and excitement for the event with messages of support coming in throughout the event.

Whilst Sound Motive tweeted: “A warm welcome from @TValleyChamber @OxonChamber staff during @OxonMadein launch this a.m.” Michael Morgan added: Great morning making new friends (and drinking a ton of coffee) at the #MadeInOxfordshire event!”

Alison Bell‏ from Virtual PA and Office Manager said: “Just back from an excellent #madeinoxford event organised by @TValleyChamber. Congratulations on its success!”

The Made in Oxfordshire campaign will run for 12 months and organisations can follow the campaign on Twitter via @OxonMadeIn.

 

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