Wycombe Business Breakfast

This event has already taken place.

Date: 12/11/2010

Times: 07:30 - 09:30

Venue: Holiday Inn, M40 Junction 4, Handy Cross, HIGH WYCOMBE, Bucks, HP11 1TL

Price: Please call 01753 870500 or see below for further information

More Information:

We look forward to welcoming you to this business-focused speaker event, which has a reputation for attracting a healthy mix of regular attendees and new faces. There is ample opportunity for informal networking, before we enjoy a hearty breakfast (Full English, or Continental) and listen to our expert speaker.

Each month, we welcome a guest speaker with specific expertise, to guide us through some of the many the challenges facing businesses today. You can exchange referrals, learn, or simply catch up with colleagues and associates in a relaxed and friendly atmosphere.

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Speaker: David Lynch, Managing Director of Lynch Buchanan
Topic: NOT NETWORKING but still developing NEW £10k – 50k customers!!

At November’s Wycombe Business Breakfast, we welcome David Lynch, Managing Director of digital marketing specialists Lynch Buchanan. David is a qualified accountant and MBA, with a strong interest in the development of new methods of B2B sales.

Business-to-business selling has changed dramatically in the last 10 years. The rapid advance of the internet has made business relationships less personal and mostly electronic. This in turn has led to less loyalty, harder negotiations and lower real prices. Add to that the fact that sourcing via the internet opens you up to international/global competition and we can see that a change in strategy is needed.

It is estimated that most businesses waste up to 80% of their digital spend. Non-internet marketing is declining by 10-20% year on year, as people question the effectiveness of advertisements, trade shows and directories. Many businesses have not changed the way they find new customers, even though their potential customers have changed their buying and sourcing habits.

In just 20 minutes, David Lynch will guide us through the key steps to changing our “B2B” approaches to fit the new era, passing on some tips and tricks about the most cost-effective and successful sales methods for the 21st Century.
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Deadline for bookings is 12.00 Noon on the day before the event. However, we will endeavour to take bookings after this, but will not be able to guarantee bookings or inclusion on our guest lists. If you would like to book after this time please call 01753 870500 for further information

Guest list & name badge provided on arrival.

NB: PREPAYMENT IS ESSENTIAL FOR ALL EVENT BOOKINGS