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News articles are concise and punchy – generally between 100-500 words.
They must be newsworthy and not simply promotional descriptions of a company’s products or services.
Good examples of member news:
- Company advice following topical legislation or news
- Unusual or amusing company initiatives
- Awards won or company successes
Any recruitment, promotions or retirements can also be featured in the Member News section. This tends to be very short copy-wise – commonly about 50-100 words briefly summarising the changes. A short biography of the member of staff featured is an optional extra.